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BASF partners with Beautystreams to expand D’lite digital service

BASF has expanded its personal care digital subscription service D’lite via a new partnership with Beautystreams.

Beautystreams will provide monthly trend reports that highlight current trends in the personal care industry to allow subscribers to stay abreast of the rapidly changing market dynamics.

The reports will be available in the Concept Collection section of D’lite and will be available to all registered users.

“We are pleased to share key proprietary insights with D’lite users and to connect the dots between lifestyle shifts and the resulting implications for the beauty industry,” said Beautystreams creative director Michael Nolte.

“It is a great opportunity to highlight how industry expert perspectives are indispensable for making sense of the myriad of quantitative data,” he added.

BASF’s D’lite merges multiple real-time data sources from multiple social media pages, blogs, forums, and review sites on more than 3.8m consumers products and 4,000 brands with the latest BASF product portfolio, concepts and over 3,300 formulations.

AI-based product designers such as BASF’s Emollient Maestro and Surfactant Navigator extend the integrated digital service.

The platform thus supports customers across the globe throughout the entire product development process: from understanding consumers and the market to concept creation, market strategy, formulation development and the launch of the final product.

To date, D’lite has users in more than 100 countries.

“We are very excited to be working with Beautystreams because their reports perfectly complement our existing service. They contain qualitative statements about current developments in the market and will inspire our customers in their development of innovative personal care products that strike a chord with consumers,” said BASF’s Mai Linh Ong, product owner D’lite World.

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Upcoming Events

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

IFSCC 2023

Barcelona International Convention Centre
4 - 7 September

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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