Oleon extols the benefits of using cosmetics and personal care ingredients that impart different benefits in different formulations
We can safely say that today’s time-stretched and environmentally savvy consumer no longer wants to engage in extensive beauty routines, with lots of products and complicated processes and routines. Instead, they are focusing on solutions that offer multifunctional benefits – minimizing the time and effort it takes to look their best while offering an environmental boost in the process.
This consumer demographic is consistently demanding more from their skincare and beauty products, and it is up to new product developers to acknowledge these requirements and drive innovation in the sector. Pared-down beauty is not only doing wonders for the skin but can make a real difference to consumer pockets while helping sustainability efforts across the board.
The simpler approach to beauty is echoed in Euromonitor International’s Voice of the Consumer Beauty Survey, 1 which found that some consumers now perceive beauty as looking healthy, being comfortable in their own skin, while embracing a more authentic approach to beauty and personal care regimes – including a ‘less is more’ attitude.
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