Elementis will take the wraps off two ingredients based on its hectorite technology at the in-cosmetics Global trade show in Barcelona later this month.
Bentone Hydroclay 700 is a combination of a high purity hectorite grade and xanthan gum that provides synergistic effect for utmost stability.
Elementis says it offers a light sensory, imparts a smooth silky skin feel and has a high electrolyte and pH tolerance, which allows for formulation robustness and versatility.
Meanwhile, Bentone Plus Glow, a new and patent pending hectorite gel technology, joins forces with naturally derived active ingredients to combat signs of dull and flaky skin, unleashing the inherent radiance of the skin.
Elementis says its organoclay technology enables formulators to create not only products with outstanding textures and extremely diverse sensorial properties, but also to develop solutions for a full range of skin care and colour cosmetics needs.
“Over the years we have seen the demand for natural ingredients skyrocketing, and the trend continues to grow. We are very excited to introduce Bentone Hydroclay 700 and Bentone Plus Glow, two products that build on our naturally derived hectorite technology and enable customers exciting textures and concepts,” said global marketing director Jens Müller.
“Both products are designed to reduce the overall development time and increase the speed to market for fast and agile brands, either for oil-in-water systems (Bentone Hydroclay 700) or water-in-oil systems (Bentone Plus Glow),” he added.
The in-cosmetics Global trade show takes place on 28 to 30 March.