Rhodia has strengthened its presence in the hair care and skin care market with the launch of two new high performance systems created to meet end-consumer demands for wellbeing, caring, natural and eco-friendly products and provide greater efficiency and convenience for personal care formulators.
The other innovation is Mirasheen STAR, a pearliser which delivers outstanding shine and opacity to enhance the pearlescent appearance and texture of personal care products that signal high quality and sensory benefits perceived by the consumer. Mirasheen STAR is suitable for a wide range of white and coloured rinse-off formulations: silky shampoos, nourishing conditioners, liquid hand soaps, moisturising facial and body washes, replenishing masks and exfoliants.
