The website of Personal Care Global

TRI-K unwraps EssentiaTein Protect for pollution-proof hair

TRI-K Industries has launched EssentiaTein Protect, a multi-benefit protein technology for hair protection, moisturization, and mirror-like shine.

The New Jersey outfit says the vegan product protects hair from pollution and repairs hair from UV damage and oxidative stress thanks to natural proteins from upcycled rice and baobab, as well as sustainably sourced amaranth.

“Produced with a proprietary enzymatic system, EssentiaTein Protect offers higher efficacy than products that are simply blended,” spokeswoman said.

“As a result, this potent active ingredient delivers visible results such as increased hair moisturization, enhanced shine, and improved luster at only 1% use level in formulation,” she added.

Part of EssentiaTein Protect’s mechanism of action includes film formation on the hair strand. The product helps removes dust particles from hair, preventing and repairing the environmental and UV damage that accelerates signs of hair ageing.

EssentiaTein Protect’s ingredients are naturally and sustainably sourced, including rice proteins upcycled from renewable, vegetal sources; African baobab seeds upcycled from fruit that has fallen naturally; and amaranth peptides sustainably sourced from natural ancient grains.

“Today’s more eco-conscious consumers are becoming more wallet conscious as prices rise across the board. Brand owners must make convincing claims and EssentiaTein Protect delivers visible results. We’re proud to introduce this highly effective active that protects people’s hair as well as the planet,” said Victor Low, TRI-K business manager.

See more about TRI-K Industries

Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999
www.step-communications.com
© 2024 Step Communications Ltd. Registered in England. Registration Number 3893025