Supplements targeting skin health is booming with more than 30% average annual growth in global product launches between 2017 and 2021, according to Innova Market Insights.
Europe was the leading region with the most nutricosmetic supplement launches at 41% in that period, while North America had 32% of supplement launches.
Botanical & herbal supplements for beauty from within have seen the biggest growth, supplement launches were five times more in 2021 than in 2017.
The top formats used for skin health supplements are capsules and tablets while gummy skin health supplements are fast trending.
Astaxanthin is trending in skin health supplements. Innova found the leading category for astaxanthin product launches in the last five years is skin health.
“Consumers are seeking trusted brands that are backed by research and bear ‘transparent’ labels,” said Omer Grundman, VP R&D of Solabia Algatech.
“Today’s consumers understand there is a clear link between skin health and what we eat and drink. Astaxanthin, derived from the microalgae Haematococcus pluvialis, provides nutritional and protective benefits to the skin,” he added.
“Dozens of clinical studies have demonstrated astaxanthin’s ability to revitalize the skin from both within and topically.”
