BRB will present a new concept, MEET (Multifunctional, Elegance, Exceptional and Texture), at the in-cosmetics Global 2023 trade show in Barcelona next month.
MEET is focused on four major elements: Multifunctional – for formulations with a variety of benefits and simplifying beauty routine; Elegance - fine and pleasant skin feel; Exceptional - extraordinary skin sensory; and Texture – innovative texture brings excitement to consumers to enjoy their daily routine.
Based on this concept, BRB has developed six new formulas: Mineral Broad Spectrum Sunscreen; Comforting Lavender Body Lotion; Dream Mousse Cream Blush; Souffle Liquid Cream Lipstick; 3-in-1 Magic Hair Cream; and 3-in-1 Magic Hair Oil.
“BRB will continue to showcase the benefits of its latest performant silicone portfolio, coupled with various new inspirational formulations based on novel concepts,” said a BRB spokesman.
“BRB strongly believes this concept can bring benefits to our customer and respect our mother earth at the same time,” he added.
“Through MEET, silicones will enhance the personal care formulations, both in term of efficacy and sensory while minimizing the impact on the environment and maximizing results on your formula.”