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Spate spots growing interest in lactic acid serum

US trend analysts Spate has noted rising interest among skincare consumers for lactic acid serum products.

The New York City outfit said internet searches have grown by 46% in the past year albeit from a low volume relative to other serums.

The US market for lactic acid serum is dominated by three leaders: Biossance, The Inkey List and Sunday Riley.

“In our opinion, lactic acid is the grand master of the alpha hydroxy acids, or AHAs. It can help to improve the texture and tone of the skin, reduce the appearance of fine lines and wrinkles, and promote a more even skin colour,” said a Spate spokeswoman.

“Searches for squalane and glycolic acid reveal that some consumers are interested in combining other ingredients with lactic acid when it comes to this skincare serum,” she added.

Spate also noted rising interest for hair mascara, a temporary hair colour that can be used to cover grey hairs, add highlights, and tame flyaways and frizz.

On average, there are 5,500 searches every month in the US for hair mascara, up 19% since last year.

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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