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Active Concepts reveals On-The-Glow prototype kit

US cosmetic actives producer Active Concepts has unveiled On-The-Glow, a kit of product prototypes designed to achieve a healthy and glowy complexion.

The products in the kit's six-step regimen for skin and hair include a dry shampoo, a clarifying tonic, a glass skin veil, a radiant moisturizer, a BB cream, and a highlighter.

“A significant change is taking place in the cosmetics sector. Consumers are now more concerned with making their skin appear as clear and glowing as a donut than they were in the past with concealing up their imperfections,” said an Active Concepts spokeswoman.

“This new trend, which some people have termed ‘donut-glazed skin’, ‘dewy skin’ or ‘glowy skin’ is propelling the creation of new products and businesses that promise to give customers a more youthful appearance,” she added.

“The ‘Clean Girl Look’ is one of the most sought-after skin traits right now and is one of the most searched topics on the internet.”

See more about Active Concepts S.r.l

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Upcoming Events

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

IFSCC 2023

Barcelona International Convention Centre
4 - 7 September

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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