Analysis by in-cosmetics Asia and Covalo has revealed the categories gaining traction in the personal care market in the Asia-Pacific (APAC) region.
Findings show that hair care is the most searched for category, with 55% of APAC professionals searching for relevant applications and active ingredients.
This compares to just 36% worldwide. It was followed by skincare (19%), make-up (15%) and sun care (3%).
Meanwhile, the most popular ingredient functions searched for by APAC personal care professionals saw active ingredients, emollients, plant extracts, emulsifiers and surfactants make the top five searches, followed by rheology modifiers, thickeners, antioxidants, pigments, and preservatives.
This mirrored wider international trends, with the top five functions proving of equal importance to formulators across the globe.
The research also revealed that claims such as ‘plant-based’ and ‘natural’ make up over 90% of all searches by personal care professionals in the APAC region, at 50% and 41% respectively.
This compares to just 45% globally. In addition, terms such as upcycled, bio, clean and biodegradable saw less than 1% of all searches.
“While the limitation on search terms may suggest that the international market is more mature and demanding in terms of sustainability, the popularity of plant-based ingredients is only set to continue to grow as consumers seek out more plant-based goods,” said an in-cosmetics Asia spokeswoman about the Covalo research.
in-cosmetics Asia will take place at the Bangkok International Trade & Exhibition Centre from 1-3 November.