Croda International has unveiled ChromaPur CV2 & CV7, which are spheroidal cellulose powders to replace plastic microbeads in skin care and colour cosmetic applications.
In partnership with Canadian advanced material science company Anomera, Croda said the two cellulose powders offer exceptional sensory and optical benefits, including a soft-focus effect in skin care, and a better pay-off, coverage and colour intensity in colour cosmetics.
ChromaPur CV2 & CV7 are derived from upcycled black spruce, 100% natural, readily biodegradable, vegan and COSMOS approved.
The powders are obtained from a patented technology with sustainable and transparent practices across the entire production cycle.
“We can see a rising number of conscious consumers pushing the beauty industry for more sustainable solutions,” said Croda International beauty care marketing manager Aude Lemoine-Dessaint.
“Being one of them, I’m very proud to offer the possibility of personal care product with such a positive impact on the environment,” she added.
