Unilever reveals details of ‘Compass Organisation’ operating model

Unilever has revealed details of its ‘Compass Organisation’ operating model organised around five business groups: Beauty & Wellbeing, Personal Care, Nutrition, Home Care and Ice Cream.

Each business group is focused on particular categories and brands, and is fully responsible and accountable for its own strategy, growth and profits delivery globally.

The UK firm says the new model will underpin improved performance by “reducing complexity and ensuring its can respond to consumer and channel trends faster than ever before”.

Beauty & Wellbeing, which reported a €10.1 billion turnover in 2021, includes hair care, skin care, prestige beauty, and vitamins, minerals and supplements.

Biggest brands include Dove, Sunsilk, Clear, Vaseline, TRESemmé, Liquid I.V. and Dermalogica.

In quarter one of 2022, Unilever Beauty & Wellbeing reported underlying sales growth (USG) of 7.4% and a USG of 9.5% in quarter two. The Asia Pacific/Africa region accounted for 54% of growth in 2021.

Unilever Personal Care, which reported a €11.7 billion turnover in 2021, includes skin cleansing, deodorants, oral care and the Elida Beauty brands.

The biggest Unilever Personal Care brands include Dove, Rexona, Lux, Axe, Signal, Lifebuoy and Closeup.

In quarter two of 2022, Unilever Personal Care reported USG of 6.7%.

The Americas region accounted for 43% of turnover in 2021, while the Asia Pacific/Africa region was the second largest for Personal Care in 2021, accounting for 40% of turnover.

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