Spanish cosmetic ingredient maker Vytrus Biotech has been awarded the Gold Best Ingredient Award at in-cosmetics Latin America for its Elaya Renova natural active.
Elaya Renova is a 100% natural active made with stem cells from the wild olive tree, an ancestral Mediterranean species.
Vytrus Biotech says the active protects, reinforces, regenerates, and beautifies the whole hair structure, from scalp to hair shaft with a plant strategy.
“Specifically enriched in a nourishing proteo-lipidic matrix, it reinforces both the hair and scalp from the inside, facing the challenge of a global hair care skinification,” it adds.
Latest Vytrus’ innovation is inspired by the architectural concept of ‘Tensegrity’.
This term is coined from the contraction of ‘tensional’ and ‘integrity’ - components under compression inside a network in continuous tension.
The Tensegrity explains how changes applied to an area will also exert effects at a distance because everything is interconnected.
Vytrus has transferred this vision of tensegrity to the hair structure, launching the new cosmetic approach of TrichoTensegrity, appealing to the importance of the scalp and the hair structure and its influence on hair mechanical properties and biology behaviour.
“This new hair care active introduces a new way for the protection and restructuring of both hair and scalp at the same time; a new path that doesn’t require different products for each application (hair and scalp, protection and revitalizing), offering the possibility of a multi-activity ingredient to approach all the needs of hair care in one raw material,” said the Barcelona outfit.