Croda Europe is platinum sponsor of the 32nd International Federation of Societies of Cosmetic Chemists (IFSCC) Congress in London on 19-22 September. Here, in conversation with Personal Care Global editor Tim Probert, Consumer Care President at Croda, Dave Shannon, discusses the British company’s strategy
TIM PROBERT (TP): Personal care is a very competitive marketplace. What is your strategy to stay ahead of the competition?
DAVE SHANNON (DS): Sustainability plus innovation equals growth. That is a high-level big picture view, but very much what we are focused on and, going forward, we aim to shift our business into the more premium end of the market.
We have historically been considered as a big supplier of formulation chassis ingredients and we will of course continue to do this, but our focus for future innovation will be on sustainable and active ingredients.
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