Symrise has launched natural fragrances brand Maison Lautier 1795 and its first three product ranges.
In the first phase of its operation, Maison Lautier 1795 will focus on three product lines: the Artisan Range, the Madagascar Range, and the Supernature Range.
The launch took place at World Perfumery Congress in Miami, Florida and featured a collection of 15 raw ingredients, including vanilla, geranium, longoza, pink pepper leaf and mandarin from Madagascar.
Symrise also showcased iris, sandalwood dreche, jasmine and boya from the Artisan Range, and the natural fruit collection of strawberry, apple, cranberry, banana, and blackcurrant from the Supernature Range.
The German firm is building a factory in Grasse, France for Maison Lautier 1795 to reinforce its position in natural raw materials. This will complement its existing factories in Holzminden, Germany and Madagascar, it said.
The company intends to source as much raw material as possible locally, providing a boost to local cultivators with ‘Made in France’ forming an important part of the product identity.
Ricardo Omori, Senior VP Global Fine Fragrance at Symrise, said: “We are combining the rich heritage and pioneering legacy of Grasse’s Lautier Fils with our own technological innovations – and Madagascar's raw abundant nature.
“Together, these elements form a new entity: Maison Lautier 1795, a truly modern brand with deep roots in the history of scent-making.”