Symrise Cosmetic Ingredients is launching Beauty Activations, a brand accelerator initiative designed to partner with beauty brands in North America.
The German firm says the initiative will allow brands to activate their product innovation.
By partnering with Symrise through the Beauty Activations platform, it said, brands will “gain access to in-depth marketing insights, custom formulations, and an award-winning portfolio of ingredients”.
Symrise has created an approach that builds on three pillars: Hero Ingredients, Speed to Market while the third pillar relates to marketing and trend expertise.
“This three tier-concept emphasizes our position as a recognized global leader in the personal care space,” said Michele Robertson, Director Product Innovation, Cosmetic Ingredients Symrise.
“Symrise Cosmetic Ingredients possesses a unique global network of expertise. This includes formulation labs around the world, 360-degree marketing resources, consumer insights, and technical expertise to drive innovation,” she added.
Symrise said Beauty Activations will enhance the “innovation pipeline of customers with brand tailored products.
“Symrise develops them from ideation to creation to support long-term success. It engages customers from the beginning with its speed to market approach and experience in custom concept development, market analysis and technical expertise,” it said in a statement.
“This has proven itself to elevate product development approaches with market ready solutions.”
Timothy Kenny, President of Cosmetic Ingredients North America at Symrise added: “By partnering with beauty brands, we aim to support and develop their product lines with clean, conscious, modern, and sustainable solutions.”
More information about Beauty Activations can be found at https://beautyactivations.symrise.com/
