Stephenson takes a look at the latest innovations in solid haircare products and the opportunities for waterless formulations
More than two years after the start of the COVID-19 pandemic, consumers have changed their haircare rituals immeasurably. Adapting to new ways of working often in isolation at home, hours spent in front of laptop screens, endless video calls and numerous lockdowns effectively put an end to salon visits, normal haircare and beauty treatments for long periods of time, leaving customers used to having their hair and body looked after by experts to fend for themselves.
No doubt we all remember the salon operators who risked heavy fines and permanent closure, such was the demand for haircare during lockdown. The pandemic had a significant impact on beauty regimes and particularly on haircare.
Innovation in solid shampoo
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