Elementis will be launching a new Formulating for Body, Soul and Nature campaign at in-cosmetics Global in Paris on 5-7 April.
The campaign revolves around a new formulation concept and products designed to address issues faced by consumers during the pandemic.
Solutions offered to “unwind body and soul, and to bring colour back to life in this new-normal environment” include:
- The Soul Kit - a formulation kit offers home pampering solutions that are not only good for the skin but also the soul.
- The Nature Kit – sustainable formulation concepts that meet today’s consumer trends and the needs of microplastic-free and waterless formulations.
- The Color Kit – new colour concepts with vibrant colours, excellent wear resistance and optimum coverage for lip, eye and facial makeup.
Elementis will also showcase:
- BENTONE LUXE XO – a 99% naturally derived multi-functional emulsifying gel.
- BENTONE HYDROCLAY 2100 – a COSMOS and Natrue approved hectorite clay.
- BENTONE GEL series – naturally derived hectorite clay.
- Elementis’ antiperspirant and deodorant actives including REACH 701L, REACH 9000 and AqFresh Pure.
At stand J110, Elementis will also highlight three colourful formulations at its Make-up and Sensory Bar, including:
• Lustrous Lip Balm, featuring COSMOS-approved THIXCIN R PC and FANCOR MEADOWFOAM SEED OIL.
• Glacier Blue Eyeshadow Crème featuring BENTONE GEL LC V.
• Goodbye Redness CC Serum, featuring BENTONE LUXE XO.
“Innovating sustainable technologies is our long-term goal and we are pleased to showcase our natural portfolio at in-cosmetics,” said Stijn Dejonckheere, senior vice-president for global personal care.
“Besides that, our applications team will be demonstrating a new texture and sensory tool featuring our BENTONE LUXE XO to show how our products can provide different textures and sensory experiences, in addition to delivering formula stability and ease of use.”
