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Lubrizol announces Foresee Lab

Lubrizol Life Science – Beauty (LLS Beauty) has created Foresee Lab, “a programme which combines science, future thinking and consumer and market insights to give brands a clear picture of the future of beauty”.

This was developed in 2021 but has only just been revealed publicly.

Foresee Lab collects market and consumer insights locally and globally to identify growth opportunities. For example, an online product review analysis tool uses AI to identify millions of consumer reviews across different segments while video analysis captures consumer behaviour for feedback on ideas and concepts.

These are then connected within the LLS Beauty portfolio of active and functional ingredients and formulation capabilities. “The results are new market concepts and product line opportunities for clients, as well as new formulations that enhance performance, deliver aesthetic benefits, and provide a superior sensory experience for consumers,” LLS Beauty said.

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Upcoming Events

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Global on your mobile device together with an archive of back issues.

Download the FREE Personal Care Global app from your device's App store

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