Today, it is expected that formulators will be able to adapt products quickly and efficiently to an ever-changing market. The market need may be a sensory one, or very commonly a response to the addition of a raw material to an ever-growing list of raw materials that are no longer acceptable in formulations. This requires an understanding not only of the chemistry of raw materials, but more importantly of how a raw material will function in combination with other ingredients. The most efficient method of removing one class of materials and replacing them with a different class is to understand their function in complex formulations. The concept of ‘functional formulation’ has been introduced and is now finding wide acceptance. Together with ‘minimally disruptive formulation’, this provides a pathway to efficient formulation.
The personal care market continues to evolve. In a recent article in an article entitled ‘From nature to hair beauty&rd
