There is no doubt that modern men have grown to appreciate looking–and feeling– good. From 2018 to 2019, male-targeted skin care product sales jumped a full seven percent, according to research group NPD. Personal care for men is one of the hottest emerging categories in the beauty industry, and it is growing by the day.
We tend to think of this trend as something new and novel. In reality, men have been highly conscious of their grooming for millennia. Men were removing facial hair with sharpened clam shells as far back as the stone age. Take one look at the monarchs of the middle-ages and you will see carefully coiffed, washed and waxed features, and even makeup on occasion.
In ancient Egypt, the unbearable heat drove men (and women) to remove all body hair. However, appearance was so important to them that they crafted elaborate wigs and false beards to wear in public. Some of the Pharaohs and other wealthy Egyptians even added gold-dust to their