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Beauty routines get a post-pandemic makeover

The pandemic has altered many aspects of life, and beauty routines are no exception. Givaudan explores a range of options to suit the new way of life.

As the Coronavirus pandemic is in its second year, its global impact continues to be profound. For the beauty industry, why and how we shop has changed and the crisis has accelerated many emerging trends. From the toll on skin of hand sanitisers and masks to do-it-yourself salon solutions, from achievable self-care to the realities of working from home, consumers are navigating revised routines and seeking out different products. Holistic wellbeing has taken centre stage and is predicted to remain a priority in the postCovid world.

Time for a makeover

Givaudan’s Strategic Marketing & CMI Division has investigated how purchasing behaviour has been reshaped in this ‘new normal’. The data gathered from this ongoing global consumer research suggests that three new beauty-buying profiles have appeared. By adapting to these evolving consumer priorities and relying on solutions already available in Givaudan’s portfolio, brands can continue to meet consumers’ needs and drive positive change, both online and in-store.

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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