Hair products are increasingly needing to offer multifunctionality. To help here, Lubrizol have developed a hair colouring concept which offers styling benefits.
Consumer preferences vary, and many choose to express how they feel through the style and color of their hair. Go With The Flow Hair Makeup & Style is a temporary hair colour with built-in styleboosting properties that immediately achieve a natural, finished look that rinses out at the end of the day. At the heart of it is Carbopol® Style 2.0 polymer, an innovative rheology modifier with inherent styling properties and pigment compatibility. Creating a dimensional coloured effect has never been easier.
Nowadays, consumers have an increasing desire to express themselves and show off their own style. They want to show the real “me,” which can change from day to day. A perfect way of doing so is through their hair style and colour, as it is one of the first things people notice. It speaks volumes about a person and how they feel at a specific moment.
The temporary hair style trend is on the rise because it is a simple yet effective way of self-expression. Changing colour and style can make consumers feel empowered. The latest Go With The Flow Hair Makeup & Style kit lets consumers easily switch up their style and colour with one-day solutions.
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