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Upcycled bilberries for natural skin repair

Givaudan Active Beauty launches Omegablue, a cosmetic ingredient created from upcycled wild bilberries used for advanced skin repair.

A plant that grows in Central and Northern Europe, Givaudan has upcycled the seeds to craft a natural ingredient to revert skin dryness, irritation, and desquamation caused by lipid barrier damage.

As waste reduction is a new sustainable standard today, consumers are reevaluating their daily routines, including their beauty regimes, to contribute to minimising waste overall. Beauty consumers are already acting in that direction as cosmetic products containing recycled or upcycled ingredients are appealing to 69% of them, mostly in Brazil (80%) and China (74%).

Consumers are pushing upcycling beauty products as a top trend without compromising the main needs of their skin protection. Traditionally used by the food industry for their juice and sugar, bilberries are also a source of anthocyanidins extracted from the pulp and fruit skin for the supplement and pharma industries. Furthermore, the tiny seeds of the berries contain up to 20% of linoleic acid (omega-6) and α-linolenic acid (omega-3) in an optimal ratio; these compounds being both known for their capabilities to improve hydration and skin barrier functionality.

Giada Maramaldi, Personal Care Category Manager said: "Crafted by a supercritical CO2 procedure in an upcycled process from the seeds of this unique Vaccinum myrtillus berry, Omegablue was developed as a topical soothing agent for sensitive and damaged skin. It effectively calms skin discomfort in a transient or curative way and contains sebum-like essential fatty acids forming a protective barrier from external agents."

See more about Givaudan

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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