Natural polysaccharide fibre for clean beauty
Consumers are increasingly seeking out natural and sustainable clean beauty, without compromising on efficacy. To help meet this need, Jojoba Desert has launched JD Hydro Boost, a natural polysaccharide, prebiotic fibre suited to anti-ageing.
JD’s latest, all-natural offering comes to the market after 5 years of research and development, and marks the company’s first product outside of Jojoba Oil-based ingredients.
JD Hydro Boost consists of 80% low molecular weight (average 700 Da), and 20% high molecular weight (average 1000 kDa). Repeated clinical and ex vivo studies have demonstrated the fibre’s ability to penetrate the upper epidermal layers of the skin, promoting the activation of Extra-Cellular-Matrix mechanism, reformation, and secretion of Collagen-1.
“JD Hydro Boost provides a deep moisturisation effect, aiding in the rejuvenation of skin cells, reduction of wrinkles, and demonstrates ‘biome-friendly’ qualities,” explained Lee Reuveni, CEO of Jojoba Desert. “JD Hydro Boost is a natural skin performance and appearance enhancer, and leads to many exciting possibilities for well-ageing and restorative skin care.”