General manager for India site appointed

Eurofragance, the Spanish fragrance creation company, has appointed Mayur Kapse as general manager of its India operation.

Mayur has extensive experience in the sector and in-depth knowledge of the Indian market. His technical and commercial skills enable him to understand the various complexities and applications of fragrances.

Mayur Kapse has stated that his vision for the growth of Eurofragance India: “focuses on building a strong creative team to support clientsthroughoutthe product creation process and to offer a global perspective in all categories. With the help of the Eurofragance global strategy team, we can achieve this in just a few years”. He adds that: “India is a very diverse country, and that consumers’ preferences differ according to geographical area. In the South, they tend to have more traditional tastes, while consumers in the North prefer more modern, western notes. That is why it is so important to understand how culture plays a fundamental role, so that we can adapt to different regional realities”.