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A novel hair conditioner that speaks to the consumer

Hair conditioners are used around the world to improve the feel, appearance and manageability of hair. While the performance of these products is a must, in the last few years, consumers have clamoured for more sustainable products.

Indeed, according to Euromonitor International, 1 the ‘Clean Beauty’ buyers are not an isolated fraction of consumers, as more than half of them seek “natural”, “environmentally friendly”, “locally sourced” claims. Daily actions that have a positive impact on the environment is also a goal for nearly half of consumers. For more than a third, the belief that “natural” is healthier than “non natural” (which from a scientific perspective is highly debatable) is still strong, while GMOs are negatively perceived. Lastly, for more than 25% of consumers, the choice of buying “eco-conscious” products makes them feel good about themselves.

Stepan Company recognised this need and the opportunity to develop a modern hair conditioning agent that would offer both high performance and meet sustainability expectations.

According to Euromonitor International, 1 the global hair conditioner market

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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