Cosmetic Ingredients, a division of Symrise, has presented a new branding campaign to communicate changing beauty ideals.
What is beauty? For millennia, humans have sought an answer to this question. The Symrise division Cosmetic Ingredients has found its solution – and is presenting it in a new campaign with a distinctive visual identity.
“Beauty today is more diverse than ever,” says Dr. Daniel Ibarra, vice president Global Marketing Symrise Cosmetic Ingredients. “The focus has shifted to encompass character and values, individuality and a sense of self-worth. Beauty shows so many facets. For us it means feeling comfortable in one’s own skin.”
The concepts and product solutions developed by Cosmetic Ingredients are designed to meet this contemporary, forward-thinking concept of beauty. Ibarra: “We take a holistic approach to the concept of beauty and we unite the best of nature, science and technology, harnessing the results to develop truly outstanding solutions for beauty and personal care.”
The division’s new Visual Identity presents this philosophy in a creative and highly recognisable way. The concept reflects the expertise, the identity, the convictions and the values of Cosmetic Ingredients: protecting biodiversity, respect, diversity and tolerance, integrity, and a sustainable lifestyle and business model.
All of these values also reflect in the division’s choice of its brand ambassador: Domitila Barros (pictured), who was born in Brazil, is an activist, entrepreneur and model. As an authentic personality with a deeply credible narrative, she stands for the values and the vision of Symrise Cosmetic Ingredients and gives the division an instantly recognisable face.
