Creating a more milky and bright appearance

Laetitia Marlier – Interpolymer Sàrl, France; Wim Van Drunen – Interpolymer GmbH, Germany; Eugen-Carsten Rothermel – Interpolymer Shanghai, China

The appearance of a product is often as important as the product itself. Being in competition with plenty of innovative toiletries or cleaners that are presented next to each other on the shelves of beauty salons, drug stores, and supermarkets, formulators of personal care products and detergents need to find new ways that give an appealing appearance to their own products.

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