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Key workers honoured with fragrance

Nineteen Symrise fine fragrance perfumers from around the globe participated in a project to recognise and thank all the first responders who make lives better during the COVID-19 pandemic. Each perfumer added one ingredient to the fragrance to create the Hero, a unisex Eau de Cologne.

Created with sustainable ingredients, Symrise will donate the Hero cologne to front-line Coronavirus heroes. The fragrance is created to contribute to the well-being of those who wear it.

Nineteen Symrise perfumers from various countries worked closely together to create Hero, each of whom contributed one renewable raw material. Symrise will initially distribute the fragrance in the US, France, China, Singapore, Brazil and Dubai beginning May 19, 2020.

Hero eau de cologne was created for both men and women. It interweaves ingredients from traditional eau de cologne and brings in contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result presents an invigorating and supportive fragrance that combines energy and comfort. The top note exudes a composition of Mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.

"We believe in the power of scent to touch our senses, our soul and the world," said Ricardo Omori, SVP Global Fine Fragrance. "That's why we've developed a fragrance for all the heroes who, with their  tireless and selfless efforts, are helping to fight the coronavirus crisis. HERO is our small token of thanks for the work they do."

 

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Upcoming Events

Naturals in Cosmetic Science Conference

Online
6-8 July 2021

in-cosmetics Korea 2021

Hall C, Coex, Seoul, South Korea
14 - 16 July 2021

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

in-cosmetics Global 2021 - Barcelona

Fira Barcelona
5 - 7 October 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2021

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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