Scents and fragrances have always been a key purchase driver for consumers when considering which personal care products to buy. From shampoos to soap bases, butters, lotions and creams, how brTransparency However, despite our love of fragrance, consumers are demanding a new level of transparency from brands and manufacturers. According to Mintel, in the UK, 36% of adults agree that the lack of ingredient information for fragrances is worrying. Consumer-led demand for ‘clean beauty’ products and an increased focus on sustainability has led to a continued drive for ingredient transparency within the beauty and personal care industry. Customers are becoming increasingly astute about ingredients and are often refusing to accept things at face value forcing brands to be more open and honest about their formulations.ands and formulators fragrance a product is a key differentiator.
The oils used within those fragrances play a key part in creating the distinguishing