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Using natural oils in fragrance: its role in clean beauty

Natural oils are our heritage and passion at O&3. So, for us, it is not unexpected to see the popularity of these natural ingredients in the personal care industry - but it can be surprising how versatile oils can be, particularly when it comes to fragrance.

Scents and fragrances have always been a key purchase driver for consumers when considering which personal care products to buy. From shampoos to soap bases, butters, lotions and creams, how brTransparency However, despite our love of fragrance, consumers are demanding a new level of transparency from brands and manufacturers. According to Mintel, in the UK, 36% of adults agree that the lack of ingredient information for fragrances is worrying. Consumer-led demand for ‘clean beauty’ products and an increased focus on sustainability has led to a continued drive for ingredient transparency within the beauty and personal care industry. Customers are becoming increasingly astute about ingredients and are often refusing to accept things at face value forcing brands to be more open and honest about their formulations.ands and formulators fragrance a product is a key differentiator.

The oils used within those fragrances play a key part in creating the distinguishing

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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