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Appealing concepts for the whole family

In the past, the general care and hygiene of children was very much left to women, and therefore products designed to be used for children were targeted towards mothers. This meant that all aspects of the product – the packaging, the brand, the fragrance – were engineered to appeal to female senses.

Now it is more common for both parents to work and this has resulted in parenting responsibilities being shared more evenly. With traditional stereotypes in parenting changing, this has caused a disruptive impact on the parental expectations of the personal care industry and its product offerings designed for children..

Despite such changes, 50% of dads still feel left out of baby care products as they are typically aimed at mothers (Mintel). From this stems a concept from Surfachem, designed for both parents to use with their children. This innovative range of formulations enhances bonding through multisensory experiences, from scents to textures. 

In addition to these stereotypes, there is also a growing demand for greener products and ingredient transparency. With 74% of parents preferring children’s personal care products that are kind to the environment, and 80% wanting to know exactly what ingredients are in them (Mintel), Surfachem’s ‘Big Kid Little Kid’ concept responds to these shifting consumer demands.

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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