New alternative to talc
Consumers are looking for a safe alternative to talc that can deliver a comparable skin-feel to the powder. The formulators at Jojoba Desert, an Israel-based supplier of jojoba oil, have a new option with JD Jojoba Silk-Like Powder.
This innovative product integrates JD Jojoba oil with tapioca starch, resulting in a silky and smooth cosmetic powder. Due to the presence of JD Jojoba oil in the formulation, JD Jojoba Silk-Like Powder is also rich in anti-inflammatory and anti-ageing benefits, containing both Omega 9 and Vitamin E.
It is non-GMO and aluminum-free as well, and compatible with oils, water, emulsifiers and surfactants. In addition, due to its unique, velvety and non-fluffy texture, it is highly safe for consumers and formulators alike.
“The powder’s granule-like texture does not enter the lungs if released into the air upon application, which beautifully responds to recent market demands for healthier, more natural cosmetic powders,” explains Lee Reuveni, CEO at Jojoba Desert. “So far, the market’s response to JD’s product has been overwhelmingly positive. We couldn’t be more pleased.”