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Educating consumers on the benefits of silicones

Silicones have been one of the most widely used ingredients in the personal care industry, providing essential qualities to products for over 50 years.

 It is hard to imagine the range of products we have today without them. But, perhaps, this ubiquity and their ‘chemical’ INCI names have created something of a backlash among some consumers, concerned that silicones have performance and environmental issues, despite there being no evidence for this. 

Ingredients have come under increased scrutiny since consumers started to shift towards natural ingredients, and from there became more interested in the sustainability aspect. This has then resulted in negative marketing of ingredients not contained in products, and silicones have become featured in this ‘free-from’ movement.

There is the old, variously attributed, adage: “A lie gets halfway around the world before truth puts on its boots,” and this sentiment has never been more visible since social media became a major pastime for so many of us. Influencers have become an important source of information for consumers and manufacturers alike, while small campaign groups can pounce on an ingredient on the basis of flimsy evidence but still manage to generate a new ‘freefrom’ trend. There is a lot of well-meaning ‘detective’ work out there, but very little is done with a properly scientific approach. 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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