A year of innovation in hair styling products

More hair styling New Product Development has the potential to tap into natural, ethical and clean beauty trends.

 Indeed, these claims are among the least active in Europe’s hair styling sub-category compared to other hair subcategories. As this article illustrates, promoting minimal and hero natural ingredients (with Australian botanicals and black seed of note this past year) can help brands stand out. 

Take on hair caring attributes

Products that promote added benefits beyond styling – such as scalp care, colour protection, hair loss prevention – can add value and address slowing sales seen in most European markets. Using skin care terminology in marketing (e.g. “serum”) can also help evoke a more caring image and encourage purchase. 

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.

Latest Issues

Connex-C Asia 2025

Lee Kong Chian School of Medicine - Ong Tiong Tat and Irene Tan Liang Kheng Auditorium 11 Mandalay Road, Level 4, Singapore 308232
31 July - 1 August 2025

IFSCC Congress 2025

Palais des Festivals, Cannes
15th - 18th September 2025