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Active Beauty gets a workout

Mintel has been at the forefront of predicting the trends that matter most, calling them early and accurately, over the last 15 years. Since we unveiled the Active Beauty Trend at the end of 2016, it has gone from strength to strength.

On your marks

In mid-2015, an intriguing story came out of Japan. Women had taken up running in great numbers and wanted to look their best for mid-race selfies. So they were swapping tips about which make-up products would stay in place throughout the race. Chacott, a long standing brand of apparel and cosmetics for dancers, received lots of mentions – and saw its sales soar as a result. 

That caught the attention of Mintel’s beauty team as it resonated with the booming athleisure clothing trend, the emergence of facial fitness brands Face Gym and Face Love Fitness, and some early warning signals from the make-up and skin care categories. We watched carefully, gathering more examples and more ideas for future NPD, and at the end of 2016 we launched the Active Beauty trend. 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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