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The hygge lifestyle: a craving for comfort

From interior design to home care and the world of fragrances: The Danish concept of hygge has been wholeheartedly embraced in nearly all areas of our lives.

 In fact, such has been its popularity that it has blazed a trail for other, similar concepts. Yesterday’s hygge is tomorrow’s còsagach. A brief overview of the latest trends.

“Wellbeing” is possibly the best approximation of hygge in the original sense of the word. The term, which comes from the Norwegian, has been an integral part of Danish culture for over two centuries. Roughly ten years ago, hygge began its triumphant conquest of the world. While it is possible to translate the term – which is, strictly speaking, more a state of being, the actual definition is a lot more complex. Hygge is a cosy, convivial atmosphere where you enjoy the good things in life together with nice people. The German Zukunftsinstitut (the Institute for Future Research) describes it in its Future Report 2017 as follows: “The busier and more stressful everyday life becomes, the greater our desire for tranquillity and retreat. The hygge lifestyle is the expression of a new, social form of cosiness.” Hygge is the antithesis of the transient, urban lifestyle, but it can take place in an urban setting. No matter where it is applied, in essence it offers a new type of simplicity and security.   

Hygge can pop up in all areas of our lives: it is the warm flicker of a candle and crisp snow under our feet. It is a meal with family and friends. A picnic outdoors or a beautifully decorated home. It is the smell of an apple cake or freshly-baked bread, of pungent pine resin or fresh needles from a fir tree. 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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