Increasing longevity has led to new challenges in the cosmetics field. Today’s population expects to live longer and in good health, a status referred to as ‘ageing well’. A second status is referred to as ‘positive ageing’, where individuals assume ageing as part of their personal identity.
Hebelys from Greentech is linked to these concepts by sublimating the skin. By acting on the key biological targets of senescence, Hebelys boosts the cutaneous architecture and maintains skin’s beauty after 60 years of age. Hebelys was developed in collaboration with Deinove from Sphingomonas hydrophobicum. This microorganism has the capability to utilise a wide range of organic compounds and to grow and survive in stressful environments. Hebelys embraces the beauty of maturity, targeting senescent cells, and also has an emotional benefit.
The highly promising results already shown by Hebelys concerning its ability to improve dermis integrity, have been reinforced by a clinical study performed on 24 subjects between 60 and 70 years old showing: an increase in the skin suppleness by 12%; a reduction by 9% of the roughness; a decrease of the average relief on the face by 8%; an improvement of the isotropy by 14%; a maintenance of cutaneous barrier.