Re-branding for distributor

Connell Bros, a distributor of specialty chemicals and ingredients in Asia Pacific, announced a strategic rebranding of the company under the new name, “Connell.”

“The name change to Connell honors the two brothers who founded the Company in 1898 and celebrates today’s 1200 team members across Asia Pacific and the United States,” said Dr Azita Owlia, president and new CEO of Connell. The rebranding reflects the Company’s continued evolution through developing a strong and consistent platform across Asia Pacific, with focus on deepening creativity, innovation and service. Its redesigned logo symbolises its inclusive and high energy culture.

Prior to joining Connell, Dr Owlia served as a senior vice president at Bayer MaterialScience, currently known as Covestro. Owlia, based in San Francisco and Hong Kong, joined the Company in 2011 as vice president of North Asia.

“Azita has a proven track record of leading global companies through strategic change by focusing on integrity and shared values,” said Wilbur-Ellis President and CEO John Buckley. “Her ability to grow specialty businesses is just one of the reasons I’m so confident in her abilities. I am honored and proud to have Dr. Owlia at the helm in this moment of evolution. I look forward to working closely with her as we continue to innovate for our employees, suppliers and customers."

 

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