LipoTrue will launch Munapsys at in-cosmetics North America, D35, the first ingredient which has both pre-synaptic and post-synaptic activity.
Were you told when you were little to “stop making faces or you will be stuck with wrinkle lines”? Fast-forward to your early thirties and you notice in the mirror that fine lines have appeared at the corner of your mouth, eyes or forehead and you realise … maybe they were right after all!
Expression wrinkles appear as a result of the years of repetitive muscle micro-contractions involved in smiling, laughing, crying, or frowning. Apart from cosmetics, people have for a long time tried to combat expression wrinkles by avoiding too much smiling or raising their eyebrows, or resorting to aesthetic clinics – so far, not so good for freedom of expression.
At in-cosmetics North America, LipoTrue launches Munapsys, a botulinum toxin-like peptide as the ultimate expression wrinkles solution. Munapsys is the first active ingredient which has both pre-synaptic and post-synaptic activity with an excellent efficacy and unique mechanism of action. Munapsys targets a new protein in the SNARE complex. This protein is new in the cosmetics field and key for the SNARE complex assembly and hence in muscle contraction. Munapsys has proven efficacy against a combination of benchmarks and has certified this peptide as one of the biggest scientific breakthroughs in the personal care market.
Munapsys will be officially presented at a technical seminar on Wednesday 17 October at 11:50 am. LipoTrue encourages you to let yourself be free to express your emotions, to be yourself and to #chooseyourexpression.
LipoTrue Inc, Stand D35
