Now in its eighth year, IFRA UK’s Fragrance Forum is this year exploring the effect of scent on health and wellbeing. Taking place on World Mental Health Day, 10 October 2018, the event is focusing on the theme of Scentimental: Fragrance on the Mind.
Research into mental health and neurogenerative diseases is a growing field. This is why IFRA UK, a trade association promoting the safe creation, development and enjoyment of fragrance by its members, decided it was a timely opportunity to showcase some of the innovative research that is taking place particularly with links to one of our major, yet under acknowledged senses: our sense of smell.
For decades, olfaction has long been associated with our wellbeing, from using fragrance to mask bad odours to creating a sense of ambience and contentedness to enhance how we feel. This event is a key date in the fragrance industry’s calendar and IFRA UK has lined up a range of speakers who will showcase different research into this fascinating area.
Lisa Hipgrave, IFRA UK’s director said: ‘Smell is one of our major senses which is central to all our lives from the obvious effects to the less apparent and it can impact on us in many different ways. The annual Fragrance Forum gives us an opportunity to explore fragrance and smell from different angles, with speakers highlighting research we might never have considered important or even possible.
‘With this event coinciding with World Mental Health Day, we are keen to emphasise the importance of fragrance on our health and wellbeing and we are delighted to have such a broad range of leading speakers tackling a range of topics from olfactory dysfunction and impaired odour identification in Alzheimer’s Disease, to ambient scent and fragrance in public spaces. Each speaker is raising awareness of the impact and importance of fragrance and smell in our everyday lives and its benefits on our health.’