Bringing innovation to the forefront

The Asia Pacific (APAC) region continues to present cosmetic brands with great opportunities. According to GlobalData’s latest analysis, its skin care market now accounts for 57.5% of the global market and is expected to reach US$90.9bn by 2022 – an increase of more than a third on 2017 data. J and K-beauty is taking the world by storm, but its success is down to one thing, innovation.

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