Naturals portfolio wins award from certification body

The Natural Products Association (NPA) recognised BASF for having the largest selection of ingredients for cosmetic manufacturers who want to certify their products according to the NPA Natural Standard.

The 25th Annual NPA Awards honours outstanding individuals in government and businesses that have made valuable contributions to the success of the natural products industry.

“BASF is a truly innovative company that continues to deliver new natural alternatives for consumers year in and year out,” said Daniel Fabricant, PhD, president and CEO of NPA. “We are pleased to honour BASF for their contributions to our industry and to NPA, the largest and oldest association for natural products.”

The NPA handed out its awards during their annual conference The Big Natural in Las Vegas recently. NPA’s Natural Standard and Certification for Personal Care Products is a set of guidelines that dictate whether a product can be deemed truly "natural," and comes to protect and educate consumers with the goal of maximizing their wellbeing. The standard encompasses all cosmetic personal care products regulated and defined by the FDA, and is based on four evaluated criteria: natural ingredients, safety, responsibility and sustainability.

”Natural and sustainable solutions are clearly valued by a growing portion of consumers and our customers need trustworthy and recognised partners in order to enable their natural products’ offering,” said Daniele Piergentili, Vice President, Home & Personal Care, North America for BASF. “This award is a testament to our continued commitment to lead in the field of natural ingredients with our innovation portfolio.”
 

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