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Launch of alkalising agent

In response to the growing market demand for alternatives to commonly used alkalising agents, such as monoethanolamine (MEA) and ammonia, Angus Chemical Company is introducing DMAMP Ultra PC (INCI: Dimethylamino Methylpropanol), a multifunctional alkalising agent for use in professional and retail oxidative hair colorants.

“When compared to commercial and formulated systems that use the same chassis but with alkalising agents like MEA and ammonia, our hair colour formulations using DMAMP Ultra PC showed superior colour deposition and improved wash fastness on bleached hair, especially in red and black shades. It also performed better on grey coverage, maintaining the

our hair colour formulations using DMAMP Ultra PC showed superior colour deposition and improved wash fastness on bleached hair, especially in red and black shades. It also performed better on grey coverage, maintaining the DMAMP Ultra PC is globally compliant with the industry’s most stringent standards and regulations governing product purity, as well as secondary amine and nitrosamine content. DMAMP Ultra PC is 80% active, and is a stronger base than ammonia and MEA, with a lower nucleophilicity.

 

 

 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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