With the aim of stepping away from mainstream trends presentations, Gattefossé has unveilied Inspiration, a new tool to help formulators be one step ahead of market trends.
Inspiration is a set of topics allowing formulators to reinvent their products with new ideas, showing new usages of Gattefossé ingredients. These topics have different degrees of originality to answer different needs and expectations in creativity.
Each topic is illustrated by formulations developed by Gattefossé cosmetic application laboratories and comes with a booklet and a presentation. The booklet and presentation are used to illustrate the topics in an innovative way with examples coming from the beauty world but also from other fields such as food, fashion or culture.
In 2018, Inspiration presents three topics: Move It, Be Fresh and Think Twice. Move It enhances the workout experience for consumers which are interested in getting and staying healthy and fit; Be Fresh is inspired by the cold and reinvents freshness through innovative textures; and Think Twice talks about illusions and trompe-l’oeil through cosmetic products which are not what you would expect.
Eight innovative formulations have been created forcustomers. Among them are “Coco Sweat”, a sweatproof powder which needs to be diluted in water; “Ice, Ice, Baby”, a day cream cold as an ice cube; or the “Liquid Balm” with a name that speaks for itself.