New approach to innovation

With the aim of stepping away from mainstream trends presentations, Gattefossé has unveilied Inspiration, a new tool to help formulators be one step ahead of market trends.

Inspiration is a set of topics allowing formulators to reinvent their products with new ideas, showing new usages of Gattefossé ingredients. These topics have different degrees of originality to answer different needs and expectations in creativity.

Each topic is illustrated by formulations developed by Gattefossé cosmetic application laboratories and comes with a booklet and a presentation. The booklet and presentation are used to illustrate the topics in an innovative way with examples coming from the beauty world but also from other fields such as food, fashion or culture.

In 2018, Inspiration presents three topics: Move It, Be Fresh and Think Twice. Move It enhances the workout experience for consumers which are interested in getting and staying healthy and fit; Be Fresh is inspired by the cold and reinvents freshness through innovative textures; and Think Twice talks about illusions and trompe-l’oeil through cosmetic products which are not what you would expect.

Eight innovative formulations have been created forcustomers. Among them are “Coco Sweat”, a sweatproof powder which needs to be diluted in water; “Ice, Ice, Baby”, a day cream cold as an ice cube; or the “Liquid Balm” with a name that speaks for itself.

 

 

 

Other news

Plant extract agreement

New technology director

Tiny TEWL meter

Upcoming Events

Cosmetorium

Palau de Congressos de Barcelona
26 - 27 September 2018

SEPAWA Congress 2018

Estrel Hotel, Berlin, Germany
10 - 12 October 2018

in-cosmetics North America 2018

Jacob K. Javits Convention Center, New York
17 - 18 October 2018

in-cosmetics Formulation Summit - Up Close and Personalised

Grange Tower Bridge Hotel, London
24 - 25 October 2018

in-cosmetics Asia 2018

BITEC Bangkok, Thailand
30 October - 1 November 2018

Latest Issue

Personal Care Magazine

Personal Care Magazine

Sep 2018

HerbaGlow® NRG –The Power Unit for your Skin

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Personal Care Europe

Personal Care Europe

Sep 2018

NEUROFENSE®: the neuro-soothing natural concentrate

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Personal Care Extras

Personal Care Extras

Jun 2018

MossCellTecTM No.1을 이용한 피부 탄력 향상

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