Dow Home & Personal Care, a global business unit of The Dow Chemical Company has launched a new collection of formulations to satisfy the unique personal care market of Asia Pacific. To help brand owners deliver innovations that meet regionally-centric trends, Dow introduces Nature.Intended, a series of inspiring formulations which showcase how products with naturally-derived ingredients can be amplified with the power of chemistry.
Dow has created a hair care formulation kit which consists of seven prototypes. Naturallyderived ingredients found in the hair kit include rice milk, bergamot, coconut oil, frangipani, mango butter, lotus, passion fruit oil and boket to create concentrated shampoo, non-rinse conditioner, nourishing serum, styling cream and hair make up to cover greys. Paired with Dow’s chemistry, the capabilities of natural ingredients are enhanced to create products that ensure smoothness, ease of apply and excellent feel.
Also showcased is the skin care and colour cosmetics formulation kit which consists of nine prototypes to create a wide range of products, including makeup cleanser, moisturiser, anti-ageing cream, liquid sun lotion, powdery primer and facial finishing spray. Key natural ingredients throughout the prototypes include, rose water, jasmine, cucumber, dragon fruit, bamboo, papaya and thanaka to create products that soothe, smooth, protect and moisturise skin without tackiness and greasiness.