Symrise has launched a threeyear project in October 2017 that will help farmers in the Amazon region to improve their products and to diversify. To do so, Symrise has partnered with the Brazilian cosmetics manufacturer Natura and the German Society for International Cooperation (GIZ).
The goal of this project, alongside protection of the local rainforest, is to significantly improve value creation for the local farmers and cooperatives.
Symrise wants to counteract the impact of deforestation and unsustainable use of natural resources and has launched a programme, supported by the governmental department for development aid, to protect the Brazilian rainforest.
The partnership are working to support sustainable agriculture in the Amazon region. The idea is to restore the natural vegetation along the Trans-Amazonian Highway and in the Northeastern Pará and Ponta do Albuna regions through changed cultivation of the land and reforestation measures. The farmers and cooperatives will learn how to cultivate the land more effectively with the help of the latest technology. This will increase their yields and allow them to stabilise their livelihoods through a higher income. The result is therefore sustainable for the people and the environment.
