Cold pressed seed oils enhance men’s skin care

 With consumer demands for male products to not appear feminine, along with brand owners and retailers wanting to work to ever tighter price points, it is all too easy to fall back on the tried and tested oils; those that are readily available stock materials, cost effective and will not have senior management querying the necessity of bringing a new raw material in to stock.

With an ever-growing market and increasing diversity to the male skin care segment, with the rise of the ‘lumbersexual’ and ‘spornosexual’1 alongside the established ‘metrosexual’, then it might be time to consider changing your go-to base oil and looking to add some focused and functional marketing oils. 

There is a vast and diverse array of seed oils to choose from, which, when viewed at their most basic level of being ‘just’ oils, can lose their uniqueness. When considering them in this way the arguments for greater formulation diversity and a more focused use of these key functional ingredients can become more difficult to justify than it perhaps should be.  By taking a more in depth look at seed oils it soon becomes clear that they can offer a range of benefits to any oil containing product.  Every oil has its own unique fatty acid profile, energy content, mineral and vitamin composition, all of which means each individual oil can bring its own specific range of benefits to any given formulation.