Although natural labelling in the beauty industry has traditionally been notoriously unregulated, the outcome of four recent legal cases in the US indicates that the Federal Trade Commission (FTC) is willing to hold a company accountable for “100% natural” or “all natural” claims and take action when a product labelled as such is found to contain synthetic ingredients.1
It is therefore in the commercial and legal interests of manufacturers to identify analytical tools that allow them to verify and measure the natural source before risking the bottom line and brand name.
The move toward plant-based ingredients places a greater responsibility on cosmetics manufacturers to test that raw materials purchased as ‘natural’ have not been adulterated and to substantiate claims on their final products through reproducible analyses such as carbon-14 testing
Booming market for natural cosmetic products
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