Verifying natural ingredients via carbon-14 testing
Although natural labelling in the beauty industry has traditionally been notoriously unregulated, the outcome of four recent legal cases in the US indicates that the Federal Trade Commission (FTC) is willing to hold a company accountable for “100% natural” or “all natural” claims and take action when a product labelled as such is found to contain synthetic ingredients.1
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BASF’s Personal Care business profile
BASF’s Personal Care business is the world’s leading supplier of high performance ingredients for the personal care industry. As part of BASF’s Care Chemicals division, the business provides all the resources of a global industry leader combined with consumer insights and innovation-driven...