Consumers that claim to have sensitive skin are on the increase. Added to this is the growing interest in and awareness of personal care ingredients among global populations.
In order to satisfy this elevated consumer demand for ‘mild’ products, ingredient suppliers have been developing products that are designed to be highly compatible with the skin’s natural conditions as well as being soothing and pleasant to use.
Many products that are marketed as being mild also feature natural products quite prominently. Although natural ingredients are not inherently milder, the association between natural products and gentle skin care is already well-established among consumers, so featured below are also a number of natural ingredients.
Naturally mild
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